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Does your brand identity reflect the message you want to convey? It's a name, term, symbol, design, or a combination of them used to differentiate them from the competition.

Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

Does your brand confirm your credibility? Do your marketing materials connect with your target prospects emotionally; do your brochures and web sites motivate the buyer? A strong brand fosters long term customer loyalty!

I'm a philosopher by education (it’s never made me a nickel), and have been working as a freelancer doing Web and Graphic design for the last 12 years. Some of my favorite accounts include: RCA, GE, Monster.com, American Trans Air, Liberty Mutual, Raytheon Aircraft, Humana Healthcare and Web MD. I've won several national design awards, my articles have been published, I've been interviewed by the press multiple times and my white paper on "color theory" is required reading at a leading university.

I can design all your collateral (logo, biz cards, letterhead, brochures, Web site) as well as get you great prices on printing services, media buys and stock photography. Many clients start with having a custom marketing plan created and then I design all the materials and advertisements needed to achieve their goals.

 I recently created a logo for Tosin Ogunusi, a UK based motivational speaker and firewalker. It uses an ancient Sanskirt symbol for fire. This is what his Web Designer had to say about it: “Wow! The logo is absolutely the dog's bollocks! Love it, love it, love it. Karen is a creative genius.”

Benefits of using me as a freelancer:

• I am almost always available for your projects. I'm not bound by the "9 to 5" lifestyle that many designers live. Give me a project and I can make sure it fits into the schedule.
  
• Low overhead saves you big money. It almost seems like an ad agency or marketing firm is charging you to pay for 47 different people to work on your project. That can add up to a hefty price, and sometimes that isn't cost effective for your business. While we offer everything that a full service ad agency does, we do it at freelancer rates.
  
• I want to work. I have no guaranteed salary. If I don't work, I don't get paid.
  
• I want referrals, so I do my absolute best.
• I provide fast turnaround on projects. You want the product as soon as possible. Time is money, after all. The same thing can be said for me. I don't like to "sit on" a project forever waiting for your materials either. I work hard and I meet the deadlines that I agree on. It's a major part of doing business.

Call me at 727-237-4857 or email ks@karenstrum.com for a free consultation.

Serving Tampa Bay and surrounding Florida areas: Tampa, St. Petersburg, Clearwater, Sarasota, Bradenton

©2009 - Karen Strum, LLC.